Monday, September 15, 2008

Productivity: Why do women have 12+ pairs of black shoes?

I recently read a query from a journalist asking this very question and it made me laugh. I thought you might enjoy my response to him:

To understand this question you must first realize that shoes mean many things to women. Here is what I believe based on my research (and personal experience):

Shoes will always make you feel good when you aren’t feeling fabulous. (Don't you agree ladies!)Shoes always fit (regardless of what your weight is).
Shoes are like trophies collected by women and remind us of certain events and celebrations.
Shoes will make (or break) an outfit.
Shoes represent how a woman is feeling i.e. stilettos are strong and powerful, Mary Jane are comfortable and practical while still stylish, ballet flats are ‘run around’ type shoes that are always in style, sneakers are energetic, flip flops feel casual.
Shoes have a real purpose (while still looking fabulous, women choose their shoes depending on their day, meetings, presentations, running around)

Now 12 pairs of black shoes…. I have many, many more than 12 pairs (and I suspect my clients and readers do too). That is because we need the ‘right shoe’ for every occasion, some of those occasions include:

1. Black pump – every day wear to the office.
2. Black stiletto – goes with everything especially at night.
3. Black Mary Jane – has a heel but more comfortable and can be worn all day.
4. Black ballet flat – as mentioned above, practical and great for errands.
5. Black sneakers – not as hideous as white sneakers, practical and still kind of good looking.
6. Black kitten heel – a little heel without too much height.
7. Black pump with pattern – shows a bit of personality and great for many occasions.
8. Black pump with detail (hardware, bows, zippers etc) – same answer to question 7.
9. Black stain pump – evening shoe
10. Black diamante pump – see answer to 9.
11. Black flip flops – casual, great for the beach or spa.
12. Black boot – goes with everything.
13. Black heeled boot – see 12 and add a little height

…. You get the idea, so we do need all 12+ pairs, because each shoe makes us feel fabulous, meets a certain requirement and helps us change our outfits (the same clothes can look completely different with a different shoe).

Now ladies, which black shoes are you going to wear to your next networking event?

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